{"id":29778,"date":"2025-09-30T09:18:55","date_gmt":"2025-09-30T08:18:55","guid":{"rendered":"https:\/\/sitgescb.cat\/?p=29778"},"modified":"2025-09-30T10:35:28","modified_gmt":"2025-09-30T09:35:28","slug":"sitges-cb-the-value-of-the-intangible","status":"publish","type":"post","link":"https:\/\/sitgescb.cat\/en\/sitges-cb-the-value-of-the-intangible\/","title":{"rendered":"Sitges CB, the value of the intangible"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<span>Logistics and strategy are crucial in the MICE sector, but what really last are emotions. The twentieth anniversary of the Sitges Convention Bureau proved this on 11 July of this year at the Hotel ME Sitges Terramar, where more than 100 professionals spent two days collaborating under the slogan of \u2018The whole is much more than the sum of its parts\u2019.<\/span><\/p>\n<p><span>It was not a protocol event but <strong>an experience designed to spark emotions<\/strong> with tributes to the pioneers, inspiration with the Sitges Emotional Territory speech by Raimond Torrents and participation with EMO Talks and Open Mic, which were the most emotional parts of the event.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;29722&#8243; img_size=&#8221;600&#215;400&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;29725&#8243; img_size=&#8221;650&#215;400&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<span>Plus, Emogg, the consulting company, <strong>measured the intangible and confirmed that emotions are not only perceived but can also be analysed by measuring the audience&#8217;s reaction in real time with neurosensory tools<\/strong>. Their conclusions offer strategic lessons for any organiser:<\/span><\/p>\n<ul>\n<li><span>Immediate connection: Maria S\u00e1nchez\u2019s \u2018Thank you for coming\u2019 sparked the peak excitement in the audience, confirming the power of an emotional opening.<\/span><\/li>\n<li><span>Activities with a purpose: The History Quiz was not only entertaining but also activated the group\u2019s attention, humour and pride.<\/span><\/li>\n<li><span>Emotional depth: The Open Mic combined both excitement and low energy, depending on the speaker, and revealed moments of gratitude, melancholy and shared emotion.<\/span><\/li>\n<li><span>Positive closure: The video on the twenty years and the closure heightened the positive emotional valence and left a sense of community and anticipation of the future.<\/span><\/li>\n<\/ul>\n<p>The Emogg report also highlighted a very well managed balance between institutional and emotional contents, which are essential to maintaining engagement and a positive memory.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<strong><span>The case of Sitges CB\u2019s twentieth anniversary offers the sector clear lessons<\/span><\/strong><span>: integrate storytelling, design multisensory experiences, activate participation and measure emotional impact. Beyond memories, emotion also turns into the destination&#8217;s reputation and thus new opportunities.<\/span>[\/vc_column_text][gt3_spacing height=&#8221;22px&#8221;][vc_text_separator title=&#8221;MEET-US&#8221; i_icon_fontawesome=&#8221;far fa-handshake&#8221; title_align=&#8221;separator_align_left&#8221; css=&#8221;&#8221; add_icon=&#8221;true&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][gt3_spacing height=&#8221;25px&#8221;][vc_single_image image=&#8221;29731&#8243; img_size=&#8221;900&#215;900&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<strong>Over the next few months, you will find us at:<\/strong><\/p>\n<ul>\n<li>GLOBAL MICE FORUM IBERIAN AGENCIES \u2013 October 1-3, Lloret de Mar<\/li>\n<li>CONECTA \u2013 October 9-11 Murcia<\/li>\n<li>CCB \u2013 WORKSHOP ASSOCIATIU NACIONAL \u2013 October 15, LLeida<\/li>\n<li>EUROPE CONGRESS MCE SOUTH EUROPE \u2013 October 19-21, Algarve<\/li>\n<li>EUROPE CONGRESS EVENTS CLUB LIFE SCIENCES FORUM \u2013 November 2-4, Madrid<\/li>\n<li>THE MEETING SPACE AUTUMN \u2013 November 6-8, Marbella<\/li>\n<li>IBTM \u2013 November 18-20, Barcelona<\/li>\n<\/ul>\n[\/vc_column_text][vc_btn title=&#8221;Contact&#8221; style=&#8221;3d&#8221; shape=&#8221;round&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fsitgescb.cat%2Fen%2Fcontact%2F|title:Contact|target:_blank&#8221;][gt3_spacing height=&#8221;32px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_text_separator title=&#8221;New Sitges CB Associate Members&#8221; i_icon_fontawesome=&#8221;fas fa-bullhorn&#8221; title_align=&#8221;separator_align_left&#8221; css=&#8221;&#8221; add_icon=&#8221;true&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;29784&#8243; img_size=&#8221;800&#215;400&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<a href=\"https:\/\/sitgescb.cat\/en\/listings\/cal-pinxo-restaurant\/\" target=\"_blank\" title=\"Cal Pinxo Restaurant\" rel=\"noopener\">Cal Pinxo:<\/a>\u00a0<span>A restaurant in the heart of Sitges, located beneath the church and with a terrace facing the sea, w<\/span><span>ith a maximum capacity of 185 seated guests. The restaurant offers a terrace for 44 diners and three indoor dining rooms for 35, 52 and 54 guests respectively.<\/span><\/p>\n<p><a href=\"https:\/\/sitgescb.cat\/en\/listings\/cal-pinxo-restaurant\/\" target=\"_blank\" title=\"Cal Pinxo Restaurant\" rel=\"noopener\">Read more<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_text_separator title=&#8221;Sitges CB Associate Members &#8211; We keep you informed! All the latest news regarding the sector in Sitges&#8221; i_icon_fontawesome=&#8221;fas fa-rss&#8221; title_align=&#8221;separator_align_left&#8221; css=&#8221;&#8221; add_icon=&#8221;true&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;29742&#8243; img_size=&#8221;800&#215;400&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<a href=\"https:\/\/sitgescb.cat\/en\/listings\/melia-sitges\/\" target=\"_blank\" title=\"Meli\u00e1 Sitges\" rel=\"noopener\">Meli\u00e1 Sitges<\/a>, <span>the official Sitges venue of the International Fantastic Film Festival of Catalonia, is hosting its 58th edition from 9 to 19 October. Dozens of screenings, press conferences, professional gatherings and exciting moments are consolidating the hotel as the global epicentre of fantastic film.<\/span><\/p>\n<p><a href=\"https:\/\/sitgesfilmfestival.com\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;29747&#8243; img_size=&#8221;800&#215;400&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]This Christmas, <a href=\"https:\/\/sitgescb.cat\/en\/listings\/me-sitges-terramar\/\" target=\"_blank\" title=\"ME Sitges Terramar\" rel=\"noopener\">ME Sitges Terramar<\/a> <span>is inviting companies to enjoy its exclusive cuisine by the sea. With discounts, special prices on accommodations, Meli\u00e1Rewards points and perks for reservations made prior to 31\/10, each dinner will become unforgettable.<\/span><\/p>\n<p><a href=\"https:\/\/sitgescb.cat\/en\/listings\/me-sitges-terramar\/\" target=\"_blank\" title=\"ME Sitges Terramar\" rel=\"noopener\">Contact ME Sitges Terramar<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;29750&#8243; img_size=&#8221;800&#215;400&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<a href=\"https:\/\/sitgescb.cat\/en\/listings\/sabatic-sitges-hotel\/\" target=\"_blank\" title=\"Sab\u00e0tic Sitges Hotel\" rel=\"noopener\">Sab\u00e0tic Sitges<\/a> <span>is pleased to present its Christmas menus featuring local, premium-quality products. Welcoming, stylish spaces create the perfect atmosphere for company lunches and dinners and make every holiday gathering unforgettable. Book your experience today!<\/span><\/p>\n<p><a href=\"https:\/\/sitgescb.cat\/en\/listings\/sabatic-sitges-hotel\/\" target=\"_blank\" title=\"Sab\u00e0tic Sitges Hotel\" rel=\"noopener\">Contact Sab\u00e0tic Sitges<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;29753&#8243; img_size=&#8221;800&#215;400&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<a href=\"https:\/\/sitgescb.cat\/en\/listings\/hotel-calipolis\/\" target=\"_blank\" title=\"Hotel Calipolis\" rel=\"noopener\">Hotel Calipolis<\/a> is inviting companies to celebrate Christmas in Sitges with exclusive menus for lunches and dinners, a private room where the party can continue and special deals on accommodation. It&#8217;s the ideal venue to enjoy a unique setting together. Contact its sales team.<\/p>\n<p><a href=\"https:\/\/sitgescb.cat\/en\/listings\/hotel-calipolis\/\" target=\"_blank\" title=\"Hotel Calipolis\" rel=\"noopener\">Contact Hotel Calipolis<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;29756&#8243; img_size=&#8221;800&#215;400&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]This Christmas, <a href=\"https:\/\/sitgescb.cat\/en\/listings\/familia-torres\/\" target=\"_blank\" title=\"Fam\u00edlia Torres\" rel=\"noopener\">Fam\u00edlia Torres<\/a> <span>is opening its winery to companies so they can hold their Christmas dinners in a unique setting amidst vineyards with outstanding cuisine. Versatile spaces and a catalogue of exclusive gifts will make each gathering unforgettable.<\/span><\/p>\n<p><a href=\"https:\/\/sitgescb.cat\/en\/listings\/familia-torres\/\" target=\"_blank\" title=\"Fam\u00edlia Torres\" rel=\"noopener\">Contact Fam\u00edlia Torres<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][gt3_spacing height=&#8221;32px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23053\" src=\"https:\/\/sitgescb.cat\/wp-content\/uploads\/2022\/01\/SitgesLoveEvents_logo.png\" alt=\"\" width=\"270\" height=\"83\" \/><\/p>\n<p style=\"text-align: center;\">#SitgesLovesEvents #SitgesCB #SitgesAnytime<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Emogg&#8217;s analysis of Sitges CB\u2019s twentieth anniversary shows how measuring emotions provides strategic keys for future events.<\/p>\n","protected":false},"author":2,"featured_media":29718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"class_list":["post-29778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sitges CB\"\/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=n8P8onOzvld726O4_5fhmAKPRRD7cxLwUIioLO1Ozn8\" \/>\n\t<meta name=\"msvalidate.01\" content=\"6b26fb5bc1984ad8a1078699aeb8ab6c\" 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