{"id":29824,"date":"2025-11-12T15:16:37","date_gmt":"2025-11-12T14:16:37","guid":{"rendered":"https:\/\/sitgescb.cat\/?p=29824"},"modified":"2025-11-12T15:16:37","modified_gmt":"2025-11-12T14:16:37","slug":"sitges-confirms-its-mice-impulse","status":"publish","type":"post","link":"https:\/\/sitgescb.cat\/en\/sitges-confirms-its-mice-impulse\/","title":{"rendered":"Sitges confirms its MICE impulse"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=””]Sitges consolidates its MICE strength in 2025 with sustained growth and international return.<\/span><\/strong><\/p>\n

The 2024 survey showed acceleration; the 2025 one confirms maturity. Sitges works well for congresses and conventions and seduces for incentives. We are a destination that excites and enamours.<\/span><\/strong><\/p>\n

Sitges reaffirms its position as a top-class MICE destination. The sectoral survey conducted in the first half of 2025 confirms this: the sector has grown, become consolidated and diversified markets, maintaining the positive trend set in 2024.<\/span><\/p>\n

According to data received from hotels and venues associated to Sitges Convention Bureau last year, the overall turnover of the MICE sector in Sitges grew by 36.10%, with venues heading the growth (up by 45.33%) and hotels and conference centres progressing more moderately (up by 25.88%). The figures mark a turning point: Sitges went from regaining events to accelerating in its attraction of more.<\/strong><\/p>\n

2025 validates this evolution.<\/span><\/strong> Half of the hotels and conference centres associated to Sitges CB saw an increase in turnover, up by 6.45% on average. As for venues, 66.7% maintained their turnover and 33.3% saw strong growth, up by 12.5% on average. Overall, the destination continues to move in the right direction with stability.<\/strong><\/span><\/p>\n

MICE is a key element of business tourism in Sitges.<\/span><\/strong> According to the survey, in the first half of the year, at conference centres it represented over 50% of business, almost 30% of the business at hotels and almost 40% at venues. This strengthens the trend also identified in 2024: venues have become particularly attractive spaces for incentives and experiential formats, while hotels and convention centres continue to act as bases for conventions and congresses.<\/span><\/p>\n

Volumes of groups confirmed for the first half of the year are also up. <\/span><\/strong>Some 50% of associated hotels and convention centres attracted more MICE events than last year, while 37.5% saw similar volumes and 12.5% saw a drop. At venues, half maintained the volume, a third grew and 15.7% saw a drop. The message is clear: the market remains active and loyal to the destination.<\/strong><\/span><\/p>\n

The international market is also growing.<\/span><\/strong> At hotels and conference centres, 50.28% of confirmations are international, compared to 43.93% at venues.<\/strong> The USA and Canada stand out particularly<\/strong>, as this is the first market for venues (15.02%) and the second for hotels and conference centres. The UK regains its leadership<\/strong> in hotels and conference centres and is also a key market for venues. The Scandinavian countries, Germany, Netherlands and France consolidate a solid European base.<\/span><\/p>\n

Agencies continue to be the main channel for attracting business: 53.2% for hotels and conference centres and 61.17% for venues. The corporate sector also plays a key role for hotels (32.99%), while the distribution is more varied for venues.<\/span><\/p>\n

As for the type of event, the snapshot is very clear. Conventions and congresses stand out at hotels and conference centres (48.13%). Incentives are the leading factor in venues (38.17%), followed by meetings and presentations. <\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

Sitges consolidates its MICE strength in 2025 with sustained growth and international return. The 2024 survey showed acceleration; the 2025 confirms maturity.<\/p>\n","protected":false},"author":2,"featured_media":29815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"class_list":["post-29824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t