The Iberian MICE Fórums were held on June 15th and 16th, with the collaboration of the Sitges CB and Finca Mas Solers, the venue for the event. The meeting brought together more than 150 sector professionals, who conducted more than 1,200 one-to-one meetings. Corporate event organizers, companies and suppliers participated in leadership workshops, discovered unique venues in a number of different Spanish destinations and established new partnerships to revitalize the sector.

The event also included destination presentations, an inspirational motivational talk and a tapas workshop to facilitate interaction among attendees.

One of the key highlights of the Iberian MICE Forums event was “Consensum II”, spearheaded by the EMA (Event Managers Association) and sponsored by the Sitges CB as part of its F5 Sitges Refreshing MICE program. Adaptability and changes in their business model were the main topics of the work group that brought together the main event organizers and representatives of major Spanish companies in Sitges.

The panel highlighted the importance of renewing Event Managers’ business model in order to be able to offer new and better services that will reinforce companies’ marketing strategies.

Read more about Consensum II, F5 Sitges Refeshing MICE

As part of the social agenda, resumed at this year’s IMF and a Forum hallmark, the Sitges CB organized an outing aboard the Naval Tours Eco Sail catamaran, in collaboration with Familia Torres and Grup Matas Arnalot, to discover Sitges’ coastline.

Afterwards, they all enjoyed dinner at La Taberna del Puerto in the Port de Aiguadolç Marina, with live music by the Catalan rumba trio Muchacho.

Post-tour ADN-Sitges. A number of the IMF attendees extended their stay in Sitges, accompanied by the Sitges CB, in order to visit other event venues such as Masía Vilanoveta, Clos La Plana, Torre del Veguer Winery, Terramar Racetrack, Hotel Mim Sitges, Maricel Palace and the Malvasia Interpretation Center.