Sitges is the “perfectly” hybrid destination: blue, green, gray… almost white. Sitges is ideal for stimulating creativity, imagination, inspiration, networking, cognitive restoration and reducing procrastination.
As an evolutionary step in the Sitges CB’s functions, we decided to commit to generating knowledge, promoting conferences and meetings that will allow us to rethink the future and establish bases among all the different actors, in order to move forward much stronger, with more information and improving our quality as a destination.
Under the umbrella of the F5 Sitges Refreshing MICE project, we implemented a change in our business model and promotional strategy. We continue to be firmly committed to events and, among other actions, we established an alliance with the EMI – Event Management Institute, to promote two research projects that would allow us to further the knowledge of the MICE sector. The Psicothon and the “MICE Cell”.
We would like to share with you the results obtained by the five psychologists from the UB, coordinated by the EMI, who, for four months, investigated the elements that intervene in the decision-making process of a destination or a venue, the destination and the physical spaces as determining factors in the communication of an event.
