Sitges Convention Bureau is celebrating twenty years of expertise, dedication and public-private partnerships, all aimed at helping establish Sitges as a leading MICE destination.
As we celebrate, we’re also taking the opportunity to look back on our work so far and the evolution of the MICE industry in our city, with Sitges currently the second leading destination in Catalonia for business, congress and event tourism. This segment makes up 40% of overnight stays per year, according to data from the Sitges Hospitality Association, and covers an average of 600 meetings per year, nearly 50% of them international.
Over the past twenty years, we’ve helped connect professionals and ideas and, together with our members, have played a leading role in bringing professional events to Sitges and we’ve supported and/or carried out over 360 promotional initiatives and hosted 210 fam trips and press trips.
Sitges is synonymous with creativity, and we’ve put it to work all these years. In 2020 when most workshops were cancelled, and also in 2021, when we’ve created the “F5 Sitges Refreshing MICE” program, embracing technology and research.
Today, we’re every bit as eager to keep working together to promote the destination by drawing on our expertise, creativity and imagination and strengthening strategic aspects such as sustainability and rationalisation of resources. Last April, coinciding with our 20th anniversary, we were recognised within the sector, receiving the MPI’s award for Best Destination Promotion.
Sitges CB continues to be your non-stop MICE industry partner in Sitges!
