In Sitges we are committed to innovation and technology and at the Sitges Convention Bureau we constantly strive to encourage research, innovation, and the development of knowledge in the MICE industry. Within the framework of the “F5 Sitges Refreshing MICE” program and in alliance with EMI – Event Management Institute, we have promoted two different research projects to further knowledge of this sector.
The “MICE Cell” that we will present during the IBTM together with MPI and EMI, organized by EMI jointly with the University of Barcelona, on December 1st, and where 3 psychologists from the UB have investigated the ELEMENTS THAT INTERVENE IN THE DECISION-MAKING PROCESS OF A DESTINATION OR A VENUE, the destination and the physical spaces as determining factors in the communication of an event.
The Psicothon, the first live communication and events marathon, with the participation of approximately fifty psychologists to answer questions like how to change the attitude of an audience or their behavior, how does the brain react to the stimuli offered at an event, or what is the role played by elements such as music, colors, or non-verbal communication at events?
